About
An independent practice, not an agency.
One person accountable for the outcome, working directly with the owner. No account managers between the person describing the problem and the person solving it.
Background
I build the connective tissue that small businesses are missing — the layer between the tools they already pay for and the way they actually operate.
That work has ranged widely: a complete operating system for an indoor golf facility, a deliberately minimal sales site for a local service business, source-backed data products built from fragmented public records, and privacy-first infrastructure for AI coding agents.
The common thread is not a technology. It is a preference for understanding the operation well enough that the right system becomes obvious — and then having the discipline to build only that.
I work remotely with a small number of clients at a time, because the first phase of every engagement is attention rather than throughput.
How I work
The operation comes before the software
I want to understand how the work actually moves before proposing anything. Most of the value in a build is decided in that first pass, long before the first line of code.
Least software that solves it completely
Scope discipline is a feature. Everything built has to be maintained, explained and eventually replaced, so anything that is not carrying weight should not exist.
Show uncertainty instead of hiding it
When two systems disagree or a number cannot be reconciled, the honest answer is to surface it. A clean figure that is quietly wrong costs far more than a flagged one.
You own what I build
The code, the accounts and the infrastructure are yours. I would rather be called back for the next project than be a dependency on the last one.
Practicalities
- Engagement
- Project-based, scoped after a first conversation. No retainers required.
- Working style
- Remote, direct with the owner or operator. Async by default.
- Location
- United States — remote, working across time zones
- Availability
- Taking a small number of new projects. Ask about timing.
Next step
Tell me where the business is losing time.
No pitch deck and no discovery-call funnel. Describe the bottleneck and I will tell you plainly whether it is worth building something for, and roughly what that would take.