Capabilities
Four things I build, usually in combination.
Engagements rarely stay in one lane. A booking flow exposes an operations gap; the operations view exposes a reporting one. Starting small and letting it grow is the point, not a compromise.
01
Customer-facing systems
The public surface of the business: a site that earns trust, explains the offer in plain terms, and moves the right person to the right next step without a sales call in between.
Typically includes
- Marketing sites and landing pages
- Online booking and scheduling
- Customer accounts and self-service
- Local search structure and technical SEO
- Conversion paths built around how people actually buy
You probably need this when
You are losing people between interest and booking, and you cannot tell where.
02
Internal operations
The daily work pulled out of tabs, spreadsheets and memory, and into one place shaped around what the owner needs to see and do — not around a vendor's menu.
Typically includes
- Owner dashboards and operating views
- Scheduling, customers and job tracking
- Documents, consent and record-keeping
- Expense capture and reconciliation
- Role-appropriate access for staff
You probably need this when
The business runs on your memory, and it does not scale past you.
03
Integrations
Getting the tools already carrying the business to talk to each other, so a number entered once stops being re-entered in three more places.
Typically includes
- Payments and point of sale
- Booking and calendar systems
- Email, SMS and notifications
- Accounting and reporting handoffs
- Custom API work where no connector exists
You probably need this when
Two systems disagree about the same customer and nobody knows which one is right.
04
Data and automation
Reliable collection, review and automation for the work that is expensive precisely because it repeats — with the source of truth kept explicit and uncertainty shown rather than guessed away.
Typically includes
- Data pipelines and enrichment
- Human review queues where judgment is required
- Recurring reports that arrive without being asked for
- Reconciliation between systems
- Practical AI where it genuinely helps, and nowhere else
You probably need this when
Someone spends a day a week moving data between systems by hand.
Next step
Tell me where the business is losing time.
No pitch deck and no discovery-call funnel. Describe the bottleneck and I will tell you plainly whether it is worth building something for, and roughly what that would take.